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Privacy policy

Privacy Policy

Last updated: October 1, 2025

This Privacy Policy describes how Hope (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from thehope.am (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

Our online store is hosted on Shopify Inc. (“Shopify”). Shopify provides us with the e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application.
For more information, please review Shopify’s Privacy Policy.

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce terms of service, and protect our rights and users.

What Personal Information We Collect

Information You Provide Directly

  • Contact details (name, address, phone number, email)

  • Order details (billing address, shipping address, payment confirmation, email, phone number)

  • Account information (username, password, security questions)

  • Customer support information (messages, inquiries, or feedback)

You may choose not to provide some information, but doing so may prevent you from accessing certain features of the Services.

Information Collected Automatically

We may automatically collect information about your interactions with our Site (“Usage Data”) using cookies, pixels, and similar technologies. This may include:

  • Device and browser information

  • IP address and network details

  • Interaction data such as pages viewed, clicks, and time on site

Information from Third Parties

We may receive data from:

  • Service providers (e.g., Shopify, analytics partners, and payment processors)

  • Payment processors (who handle payment details securely to fulfill orders)

  • Advertising and marketing partners

Any data obtained from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • To provide products and services — including processing payments, fulfilling orders, arranging shipping, managing accounts, and facilitating returns or exchanges.

  • Marketing and advertising — to send promotional messages and tailor content and offers.

  • Security and fraud prevention — to detect, investigate, and act against fraudulent or unauthorized activity.

  • Customer support and improvement — to respond to inquiries and enhance our Services.

Cookies

We use cookies to operate and improve our Site and Services. For details about Shopify’s cookies, visit Shopify’s Cookie Policy.

You may adjust cookie settings through your browser, but blocking cookies may affect your user experience.

How We Disclose Personal Information

We may share your information in the following situations:

  • With vendors and service providers (e.g., Shopify, payment processors, shipping partners)

  • With marketing and advertising partners

  • With affiliates within our corporate group

  • When required by law, to comply with obligations or protect our rights

  • During business transfers such as mergers or acquisitions

We do not sell or rent your personal information. We also do not use or disclose sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may contain links to external websites or platforms not operated by us. We are not responsible for their content, privacy practices, or security. Please review their policies when visiting those sites.

Children’s Data

Our Services are not directed toward children, and we do not knowingly collect personal information from individuals under 16 years old.
If you believe your child has provided us with personal data, please contact us to request deletion.

Security and Retention

We use reasonable security measures to protect your information. However, no system is completely secure.
We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion

  • Withdraw consent where applicable

  • Restrict or object to processing

  • Request data portability

To exercise any of these rights, please contact us using the details below. We may verify your identity before responding to your request.

Complaints

If you have concerns about how we process your personal information, please contact us.
If you are unsatisfied with our response, you may lodge a complaint with your local data protection authority.

International Users

We may transfer, store, or process your personal information outside the country you live in.
For users located in Armenia, we process personal information in accordance with the Republic of Armenia’s Law on Personal Data Protection.
For transfers outside Armenia or Europe, we rely on recognized data protection mechanisms such as the European Commission’s Standard Contractual Clauses.

Contact

If you have any questions about this Privacy Policy or our data practices, please contact us:

Hope
📧 info@thehope.am
📞 +374 95 65 65 50